If you’re a little bit interiors-obsessed like us, it’ll come as no surprise to hear that Scandi-style minimalism is officially OUT, and it’s all about ‘curated clutter’. Yippee!

Image credit: The Basket Room

The maximalist home is a celebration of print, texture, pattern, embroidery, plants, and objects d’art - all (seemingly) thrown together to achieve a treasure trove-like aesthetic. Only a gifted few can achieve this maximal look with minimal effort. The rest of us look to influencers like Erica Davies, The Frugality and Pandora Sykes on Instagram for inspiration.


Shelfie Time

Peter Erlandsson - director of interiors brand String - says we should “treat shelves like canvases and create works of art on top of them with styled ‘clutter’. Not only is it fun to create your own, organic and changing art work from your own knick-knacks, but it is a great way to regain floor space.” 

Image credit: @thewhitepeppervintage Instagram

Art and Artefacts

We rather love this idea of the home reflecting our true hearts and minds: all the adventures we’ve been on as well as our values and our passions.

 “I believe we should all take pride in the objects we have collected throughout our lives. Whether it’s a collection of specific objects like crockery or crystal ware, or just sentimental bits and pieces, give your clutter a new lease of life. Every ornament, shell, fridge magnet and dog-eared book can make up a mosaic of colourful references to your life.”

Where it all Began

The maximalist movement harks back to the 1970s art world, where the birth of neo-Expressionism rose up against the sleek simplicity of 1960s minimalist art. In contrast to its cool-as-a-cucumber predecessor, maximalism was all about laying it on thick: expressive, vibrant and wild.   


Image credit: @ericadavies Instagram

As for today? The people at interiors retailer Trouva think we’re entering another age of joyful abandon:

“Following several politically and socially uncertain years, people seem eager for a vibrant new aesthetic. They want the chance to make their homes a space where they can assert their personality without the slightest hesitation; where there are no rules, and where fun is at the forefront.”


Think Big, Start Small

This interiors ethos encourages us to throw out the rulebook and embrace whatever textures, patterns and icons give us comfort, inspiration and joy. Forget any notions of getting things to fit and match; see what new looks and feels you can achieve by starting small with a standout item and seeing what scheme reveals itself from there. 

Photo credit: The Basket Room 
Enjoy, experiment and embrace all things maximal! 
Shop our Maximalism collection here




October 05, 2018

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